Meta
Currently, I work on content in Meta's GenAI Creative Studio where I have been creating narratives and prompts for Movie Gen and other GenAI products. Everything you see in the background was AI generated.
Lantern
As a Creative Director and Prompt Engineer, I blended art and technology to present complex data in engaging ways. I focused on improving sales, creating videos, shaping social media strategies, crafting content, and using AI to analyze unstructured data. Utilizing tools like Copilot and proprietary GPTs, I developed strategies to make information accessible and resonant. My work was driven by creativity, innovation, and collaboration.
At Lantern, I led the creation of over 5000 images that reflect our vision and mission, thanks to partnerships with entities like Microsoft. These creations, made possible through technologies like Midjourney, Runway, and Copilot, often explored themes of light and particles and included contributions from our team of designers and innovators. This effort went beyond mere branding, embodying our commitment to incorporating diverse perspectives and insights. With the help of Large Language Models (LLMs), we embraced the philosophy that every voice matters, demonstrating that AI can harmonize diverse inputs. This approach debunked the old adage 'Too many cooks in the kitchen,' proving that inclusivity in creativity leads to unparalleled innovation and impact.
MO Labs AI
MO Labs, founded by Pasquale D’Silva, my role was shifting our focus from solely digital offerings to a mix of digital and physical, or "phygital." During my time there, I was involved in the marketing and creative direction of MO (Metaverse Organism), an avatar character driven by a GPT backend. This app stood out for its witty and engaging conversations, laying the groundwork for the eventual development of Tanaki.
Our major leap into the physical world happened at the Computer Science New York City (CSNYC) event in March 2023. We crafted an immersive experience for MO that fascinated over 3,000 NYC high school students. Despite competition from industry giants like Google, Microsoft, and Etsy, MO was the highlight for many attendees.
After this achievement, MO Labs made the strategic decision to discontinue the product. This move led to the birth of Tanaki by Lingonberry Intelligence, signaling a fresh phase of exploration and innovation at the intersection of digital and physical interactions, informed by our journey with MO.
.
.
Marquam
At Marquam, a company dedicated to driving business technology transformations, I've been defining and developing the visual aesthetics and narrative aspects of the brand. My role centers around utilizing Generative AI to design captivating visuals and craft compelling narratives from intricate business data, enhancing our operations and strategic decision-making.
Our alliance with Microsoft equips us with advanced tools like Azure, Office 365, and Dynamics 365. By leveraging these resources, I've been able to tailor unique, AI-driven visual solutions and narratives that not only improve client productivity but also align perfectly with their unique needs.
My specific contribution involves deploying Generative AI to sift through our wealth of data, identify patterns, and create strategies that empower businesses. This isn't just about creating tech solutions, but about designing innovative narratives that enable businesses to optimally harness their digital resources.
Below, you'll find a series of images that combine three distinct elements: Visuals highlighting Marquam's signature orange identity, abstract depictions of Microsoft solutions, and monochromatic photography that encapsulates the beauty of the Pacific Northwest, an homage to Marquam's geographical origins.
Orange identity series:
![]()
![]()
![]()
Color abstract series:
Mobile series:
Monochromatic, warm, NW series:
Monochromatic series:
NASA X Steer
“First Light”, a 20-minute visual spectacle from Steer, is a collaborative creation with NASA that delves deep into the pioneering work of the Chandra X-ray Observatory where I contributed as the Production Designer. The film was shot on location at the Center for Astrophysics Harvard & the Smithsonian and has been thoughtfully crafted to celebrate NASA's 20th anniversary.
Steer's adept utilization of practical effects allows "First Light" to lead viewers on a mesmerizing visual odyssey, exposing them to the marvels of the Chandra Observatory. This celestial sentinel, by registering X-ray emissions from various heavenly entities, has radically enhanced our comprehension of black holes, supernovas, and galaxies.
In 2023, "First Light" will make its debut on the newly launched NASA+ channel on Hulu. It beckons audiences to join an exceptional journey across the cosmos, merging breath-taking visuals, riveting practical effects, and the soul-stirring musical renditions of Colin Stetson. Embark with us on a voyage to the cutting edge of scientific investigation, as we explore the profound enigmas unraveled by the Chandra X-ray Observatory.
“First Light”, a 20-minute visual spectacle from Steer, is a collaborative creation with NASA that delves deep into the pioneering work of the Chandra X-ray Observatory where I contributed as the Production Designer. The film was shot on location at the Center for Astrophysics Harvard & the Smithsonian and has been thoughtfully crafted to celebrate NASA's 20th anniversary.
Steer's adept utilization of practical effects allows "First Light" to lead viewers on a mesmerizing visual odyssey, exposing them to the marvels of the Chandra Observatory. This celestial sentinel, by registering X-ray emissions from various heavenly entities, has radically enhanced our comprehension of black holes, supernovas, and galaxies.
In 2023, "First Light" will make its debut on the newly launched NASA+ channel on Hulu. It beckons audiences to join an exceptional journey across the cosmos, merging breath-taking visuals, riveting practical effects, and the soul-stirring musical renditions of Colin Stetson. Embark with us on a voyage to the cutting edge of scientific investigation, as we explore the profound enigmas unraveled by the Chandra X-ray Observatory.
The images below were provided by NASA archives and on location with Steer.
Scientists were shot on location in Boston, MA.
In order:
1) Visualization & Emerging Tech Lead - Kim Arcand
2) Flight Operations Manager - Sabina Hurley
3) Astrophysicist - Dr. Grant Tremblay
Using float tanks, we developed (weird alchemy) visual and practical effects to simulate galaxies. This is a process that emulates Doug Trumbell's technique in 2001: Space Odyssey, which established a benchmark for forthcoming movies like Interstellar and Tree of Life.
