Lantern — Creative Direction, AI Visual System
A company built to sell AI was about to launch its brand with stock photography. I built the visual language out of their own copy instead, mining their marketing vocabulary for words that already carry an image. One base prompt, swapped by industry, scaled to over 5,000 assets across web, social, print, events, and large format, including displays at the Microsoft Technology Center in Dallas. When the front end came together, I replaced the entire site's imagery in 48 hours. The system outlived me. Their team still uses and iterates on it two and a half years later.
