MO Labs AI
At MO Labs, founded by Pasquale D'Silva, my role was shifting our focus from purely digital to a mix of digital and physical, or 'phygital.' I led marketing and creative direction for MO (Metaverse Organism), an avatar character driven by a GPT backend. The app stood out for its witty, engaging conversations, and laid the groundwork for what became Tanaki.
Our biggest leap into the physical world came at the CSNYC event in March 2023, where we built an immersive experience for MO that drew over 3,000 NYC high school students. Alongside names like Google, Microsoft, and Etsy, MO was the highlight for many attendees.
MO Labs later chose to sunset the product, a decision that led to the birth of Tanaki by Lingonberry Intelligence (this turned into Illusion of Life, Inc), a fresh phase of exploration at the intersection of digital and physical, informed by everything we learned building MO.
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